The science of ancient Nordic rituals: Why sauna is the cornerstone of Wellness today?

January 23, 2026 at 1:09 pm, No comments

In recent years beauty and wellness have converged into a single philosophy, one where inner balance, stress reduction and mental clarity define outward beauty. This shift was clearly reflected at the Nordic Organic Expo in Malmo, where Field and Forest (FAF) sauna essences were selected to be presented on the Beauty stage.

“Wellness and beauty are approaching each other; they go hand and hand. Beauty comes from within and we feel more beautiful when we are less stressed and a way to get less stressed is get into sauna, which I usually do at home” says beauty editor Therese Hallberg exploring Field and Forest sauna essences.

The Nordic sauna comeback

In 2025 ancient Nordic contrast therapies experienced a significant resurgence. It has been the biggest trend in the wellness industry and will continue to grow.

And for good reasons, this renewed interest is driven not by nostalgia. Sauna rituals have been scientifically validated to:

· reduce blood pressure

· elevate relaxation

· reduce arterial stiffness

· improve respiratory functions

· promote mental clarity amongst various other health benefits.

These core pillars position sauna as a cornerstone of modern wellness.

Rise of “Coolcations”,the authentic Nordic experiences

In accordance to wellness travel trends in Europe, every year there is a rise in Coolcations (a vacation to cold climate countries) that offers the contrast of the climate, cold exposures, fresh air, winter forest walks combined with warming and relaxation in hot sauna as a natural part of the Nordic tradition. Authenticity is what makes this experience unique.

In the busy world of today the experience of stillness, authenticity and the feeling of being grounded have become luxuries.

Modern solutions

Emerging “Re-wired” wellness trends are all about offeringsimple, scientifically validated, safe, natural and accessible solutions mostimportantly for stress reduction and improved mental clarity. Burnouts, anxiety, fatigue and similar symptoms affect younger adults with every coming year. This global trend is calling for mindful relaxation practices, that can be seamlessly integrated into everyday routines and professional wellness environments.

The strong interest in FAF sauna essences at the Nordic Organic Expo in Malmo confirms this. The authentic essences the company has crafted using synergy between nature and science resonated with wide public from wellness professionals, buyers and practitioners alike.

Bringing Nordic Forest into modern wellness space: When was the last time you were fully grounded?

Offer the unique atmosphere of the Nordic forest with rich FAF sauna essences of organic pine, spruce, birch and a refreshing peppermint. The authenticity so simple, it brings back memories of childhood summers in the countryside spent with beloved grandparents, calming walks in sunny woods and a fresh breath of clean air. Offer your clients the experience of living a vital life. Counterbalance the stressful city life by restoring inner peace and mental wellbeing through scientifically proven natural solutions.

Solution for authentic sauna experience

This is an invitation for you to explore the Nordic ancient therapies for beauty, peace and rejuvenation of the bodily and brain functions. To satisfy growing demand and needs of our generations of modern humans, product development Team at FAF, offers rich solutions for authentic and invigorating experiences in modern sauna settings. Offer the fresh Nordic forest feel in the middle of a metropolitan city.