Field and Forest unveil Nordic wellness innovations at Malmö
Demand for rewired
wellness
Field and Forest, a leading certified organic farming and processing company, introducing two pioneering products that blend deep-rooted Baltic nature with modern science.
The company, which manages over 600 hectares of organic land specializing in medicinal and aromatic plants, is bringing a premium line of 100% natural sauna essences and a highly potent, standardized functional chamomile extract to the Nordic Organic Expo in Malmo, Sweden on 19-20 November 2025. The company is meeting the growing Nordic demand for rewired wellness and comfort zone solutions.
"The Nordic consumer values purity, authenticity, and proven efficacy. Our debut in Malmö is a celebration of the shared Baltic-Nordic connection to nature and sauna rituals," says Liene Kienkas, Head of Biorefinery. "We are unique in controlling the entire production cycle, from seed to science lab. And so, ensuring unparalleled traceability and potency in products designed to enhance life's comforts, like the sauna rituals and internal balance."
The sauna essence rituals
Tapping directly into the Nordic region's rich sauna culture and the consumer need for comfort zone solutions, Field and Forest presents a line of five signature essences.
The product line transforms the traditional sauna experience into a scientifically validated wellness ritual:
· 100% natural and traceable. The essences are developed exclusively from Field and Forest’s own organically farmed raw materials, including natural essence of birch, pine, spruce, chamomile, and peppermint. These are the scents native to the landscape, creating authentic and traditional experience.
· Validated purity. The essences are rigorously tested in the company's scientific analytical chemistry laboratory.
· Proof of comfort. The products have been approved for use on hot sauna stones by more than 1,000 users in both public and private saunas, demonstrating a deep understanding of user experience.
The company guarantees traceability, naturalness, purity, and batch-to-batch repeatability—a crucial factor for premium Nordic customers who demand uncompromised quality.
Functional food innovation through the power of upcycled chamomile
Further
expanding its B2B offering, Field and Forest is introducing a nutraceutical
ingredient that embodies both scientific innovation and sustainability, appealing
to the unfiltered and rewired wellness trends. 
This highly concentrated ingredient targets the fast-growing demand for functional, calming formulations:
· Standardized potency. The standardized functional chamomile extract is uniquely rich in phenolic compounds, specifically targeting key bioactives such as apigenin glycosides and chlorogenic acid.
· Upcycled plant materials. Demonstrating commitment to sustainability, the extract is produced from upcycled organic chamomile. This is revalorized plant material from the company’s own cultivation.
· High stability. The extract is concentrated into a paste-like form with 65% dry matter content, ensuring exceptional potency and stability for industrial applications.
· Ideal for B2B formulations. The extract is particularly suitable for formulators developing next generation calming beverage formulations, wellness drinks, nutraceutical concepts, and functional snacks.
Nordic philosophy of well-being
The two new product lines are designed to be seamless extensions of the core Nordic philosophy of well-being (hygge and lagom). The natural sauna essences offer a simple, authentic way to enhance the comfort zone ritual of the sauna, while the functional chamomile extract provides a proven, rewired wellness solution for internal calm. By ensuring the highest level of purity and scientific backing for both, Field and Forest is set to be the trusted partner for those seeking to offer nature's most potent ingredients to their modern, high-demand clientele.